Higher Performance for Higher Ed

Overview

The College and University Professional Association for HR (CUPA HR) at the suggestion of Segal Consulting partnered with CredibleMind to provide staff members with a digitally  integrated behavioral health platform supporting mental health, resilience, and leadership development. The goal was to provide evidence-based tools and practices that help individuals navigate both personal wellbeing and work-related pressures in a landscape of constant change and evolving expectations, as well as social and financial forces impacting workforce and student bodies alike.

CredibleMind met the moment by providing an accessible and customized digital front door to the largest curated collection of mental health and wellbeing resources, tailored for each individual, and positioned to destigmatize, lower access barriers, and catch rising risk early.

Summary of Findings

Engagement with the CredibleMind platform was exceptional, demonstrating both full adoption and meaningful use across all participants. Those who help others were motivated to help themselves: 100% of those eligible activated their accounts (and active engagement quality exceeded national benchmarks—averaging 3.19 sessions per user and 20:22 minutes per session (vs. CredibleMind norms of 1.29 sessions and 7:22 minutes). Strong initial and ongoing engagement suggests strong perceived value.  Regular return to the platform sets the stage for enduring positive change. 

Participants went beyond surface exploration to take concrete actions that indicate learning and impact: 72% used at least one resource; 53% engaged with a curated list; 41% completed an assessment and 38% read an insight.

Collectively, these metrics underscore that participants not only accessed the platform but also deeply engaged with its resources, reflecting a sustained investment in personal wellbeing and professional growth.

User Engagement and Interest

Users engaged deeply with the CredibleMind platform, exploring topics that reflect both personal wellbeing and workplace pressures in higher education HR. Top areas of highest interest included Flourishing or Languishing , Anxiety, Compassion, Leadership , and Personality Types, with additional interest in Stress, Burnout, CBT, and Breathing Practices. Participants  proactively self-assessed, completing the Mental Health Check-In and Self-Compassion instruments. Engagement was actively driven by focused email campaigns (WorkplaceWellness, ResourceRoundup, Welcome), with 91% accessing via desktop, and 31% visiting “User Resources.” 

Importantly, participants  engaged employer-provided  support resources as well, helping boost the organization’s return on its investment in these resources and benefits. 

Overall, these patterns highlight a workforce seeking practical, skills-based mental health and wellbeing resources that support both personal and professional resilience.

Insights and Implications

1. Full Workforce Reach, plus Frequent and High Quality Engagement
   In a small but defined user group, complete activation and above-benchmark engagement suggest strong content resonance and trust in the platform.
2. Key Demand Signals: Anxiety, Burnout, Leadership
   Interest clusters indicate users are managing emotional load from compliance pressures and change fatigue—ideal targets for micro-practice and leader support campaigns.
3. Effective Benefit Routing
   Low direct crisis tool use aligns with healthy utilization of organizational supports and proactive self-care behaviors. The CredibleMind Self Care Platform makes help seamless, not just visible.
4. Regular Outreach as the Activation Engine
   Named campaign links initiated as a standard practice through CredibleMind continue to outperform organic or intranet-based referrals—an opportunity to diversify through SSO or intranet integration.

Conclusion

The CUPA HR experience shows that a well-positioned wellbeing platform can achieve 100% engagement and drive deep, self-directed learning in a professional audience under compliance and cultural stress.

Future focus should shift from reach to depth and outcomes—helping leaders and teams translate learning into daily resilience and impact on those they serve. With CredibleMind’s analytics and curated micro-practices, organizations can embed wellbeing at the center of leadership, compliance, and culture.

User interactions with the platform are completely anonymous. Data are aggregated and used only to identify trends and inform improvements to the overall user experience. Neither the organization nor the platform administrators have access to individual user records.